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A fine romance - the week so far

It’s been a while since I’ve sat down and poured my little heart out over here.  We’ve all had a bit of a tumultuous week haven’t we? So I thought I’d put together one of these gratitude journals, because sometimes counting the smallest of blessings really is the only way to keep head above water. 

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Our Pre-Sale Explained

This Thursday, 18th of August, we finally launched our brand! We couldn’t be more elated and relieved. Your warm reception over on social media meant the world to us. But that’s just the beginning.   You will have also seen that we are launching our brand to the market with a pre-sale for our first collection. I thought I’d write up this little post to explain a bit about what pre-sales are all about, and give more information about our pre-sale specifically.  What is a pre-sale anyway, and why do it?  So you've probably heard about crowdfunding an idea right? A bunch of really inspired entrepreneurs come together in a room to provide a solution to an issue they are...

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Finally getting ready to launch!

Oh my, how long it has been since we've caught up. Far too long!  Sometimes if feels like the last 2 years have been a repeat of the same steps: search for a suitable manufacturing partner, find a manufacturer, lose said manufacturer, start all over again. You'll remember from our last update that manufacturing woes plagued us, and I'm a little sorry to report that the last few months have been a continuation of  that. But finally, with what feels like a pure stroke of luck, we finally managed to find what is shaping up to be the perfect partner for us! And so with measured excitement, a little trepidation perhaps, and heaps of hope, we are very excited to update...

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Last minute Christmas gifts for toddlers

 Less than 10 days to Christmas; hard to believe. If like me, you've been working flat out and haven't yet got around to putting up the Christmas decorations or buying presents, then I have something in store you may just like. Here's a brief roundup of what I've got up my sleeve - let's hope for a more organised Christmas next year! A play tent A lovely play tent by Jojo Maman Bebe - great to stimulate imagination, and provide opportunity to create many a brilliant memories.   Climbing frame A perfect Montessori toy, a climbing frame is  wonderful for helping toddlers  develop physical and mental capabilities. Wonderful for developing dexterity and building physical strength, frames can also contribute to...

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An update on our brand launch

By golly, have things been quiet around here! An unplanned hiatus to be perfectly honest, but only online. In the background, it has felt like nothing really stopped. The relentless onslaught of emails, factory and fabric wholesalers visits, and telephone calls to potential business partners has not slowed down at all. What has felt a little slow perhaps, is finding the right fit for everything. The right manufacturer with an ethical stance towards their treatment of workers, the right fabrics with eco-conscious accreditations and sustainability credits, the right production prices that mean we can actually afford to bring this brand to launch at sensible retail prices to you, our sole reason for doing this in the first place! Part of...

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