Why Angel Investors Should Back B2C Start-Ups

Go against the grain — let us show you how investing in a brand with direct access to its customer base, full control over its identity, and scalable loyalty can lead to stronger long-term returns.

 

In a funding landscape that overwhelmingly favours B2B models, Coeur et Maman is intentionally building a direct-to-consumer (D2C) model, complemented by strategic B2C partners. This is designed to build long-term value, emotional loyalty, and scalable growth. While B2B may initially promise lower CACs, our D2C approach offers something far more enduring: full brand control, meaningful customer relationships, and powerful word-of-mouth growth. Through a hybrid model that pairs our D2C foundation with strategic B2B partnerships, we’re optimising customer lifetime value and setting the stage for a legacy brand / built with integrity and investor returns in mind. Over time, this model not only strengthens brand equity, but also drives down CACs and increases customer lifetime value through loyalty, retention, and referral.

 

The status quo: B2C retail start-ups don’t attract investment

I recently learned of a startling statistic: only 5% of retail investment funding is directed toward direct-to-consumer (D2C) retail businesses. The lion’s share goes to B2B models, largely due to the perception of lower customer acquisition costs and easier scalability.

 

Why we are building a B2C model

But at Coeur et Maman, we’re intentionally going against the grain. We’ve designed a D2C model from the ground up, because for a brand built on legacy, storytelling, and emotional resonance, owning the relationship with our customer isn’t just valuable, it’s vital. It allows us to control the brand narrative, deliver a consistent and elevated customer experience, and build a loyal audience who returns not just for products, but for meaning.

 

An agile hybrid model complemented by D2C

That doesn’t mean we’re ignoring B2B. Quite the opposite. We’re planning selective, strategic partnerships with trusted platforms and retail partners that will allow us to reach new audiences and reduce acquisition costs; without compromising who we are. Think of it as an agile hybrid: we scale with care, leveraging the operational strengths of B2B while preserving the heart and precision of D2C.

 

Our hybrid model offers superior, sustainable longer term returns 

For our business and our investors, this strategy is more than just brand philosophy - it’s smart economics. By fostering direct, emotionally resonant relationships with our customers, we’re optimising their lifetime customer value (LTCV). When customers feel truly connected to a brand, they don’t just return - they advocate. That kind of organic, word-of-mouth loyalty reduces CACs over time and builds a healthy, enduring foundation for sustainable growth.

 

Invest with us

If you’re looking to invest in a company that builds meaningfully, and with integrity - while positioning itself for lasting value - we’d love to invite you to invest in Coeur et Maman.

Click here to set up a call to discuss our pitch - I'd be happy to share more about our strategy and business plans. 

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