Why Coeur et Maman Is Built to Deliver Long-Term Value

At Coeur et Maman, we’re pairing purpose with precision. In this article, we share how our commercial model has been deliberately built to deliver strong margins, flexible growth, and lasting value; both for the families we serve and the investors who choose to back us. From disciplined pricing to agile production and a hybrid channel strategy, discover the foundations that make Coeur et Maman a compelling long-term opportunity.

 

At Coeur et Maman, we’re building something designed to last - not only in the homes of our customers, but in the hearts of our investors. As we open up our fundraising round, we want to go beyond sentiment and speak clearly to the commercial opportunity that sits at the centre of our brand. This is a business grounded in purpose, but built with discipline.

 

Maximising Long Term Customer Value (LTCV) through an agile hybrid model

We’ve built Coeur et Maman on a direct-to-consumer model for a reason: it allows us to own the customer relationship, deepen emotional engagement, and create meaningful brand loyalty. But we’re also realistic about the power of B2B. Through considered wholesale partnerships, exhibitions, and retail outreach, we will unlock new customer acquisition pathways without sacrificing our brand identity or customer loyalty.

This hybrid model supports long-term customer value (LTV) while lowering the cost to acquire (CAC) over time. More importantly, it reflects how real families shop - in stores, online, through recommendations - and ensures we’re present where it matters most.

Strong margins, by design

From the outset, we’ve priced with intention. Our product ranges are designed to deliver healthy unit economics from the very first sale. With markups to ensure each product range is profitable on a stand-alone basis, we’re not relying on scale to make the business viable - we are set up to operate with robust gross margins.

We also know that luxury is as much about experience as it is about price. Our pricing reflects the care, quality, and heirloom value of what we offer, positioning us firmly in the premium market, where brand loyalty runs deep and price sensitivity is lower.

 

Agile SKU management

We’ve taken a thoughtful approach to product development, launching with a model that allows us to respond to real-time demand. Our operating model will keep overheads low, mitigate inventory risk, and allow us to trial and refine new SKUs with minimal upfront capital.

This agile foundation will give us the freedom to test and expand intelligently - guided by what our customers want, not by guesswork. Over time, this approach doesn’t just protect cash flow, it will generate invaluable management information to shape future product strategy and scale with confidence.

 

Build to last; backed by fiscal discipline

At its core, Coeur et Maman is about helping young families define who they are and how they want to live. But behind that emotional resonance sits a business designed to deliver.

If you’re an investor looking to back a founder-led brand with disciplined growth foundations and a clear path to scale, I’d love to speak with you.

 Click here set up a call, let's explore what we can build, together.

Sign up for investor updates to stay informed on our fundraising progress, milestones, and opportunities to get involved.